Give Your Packaging Labels Better Scuffing Resistance to Save Their Look

Give Your Packaging Labels Better Scuffing Resistance to Save Their Look

Product packaging protects the product inside. Packaging ensures better safety to the product during the transit between the manufacturing points which prevents damage while the product sits on the shelf. Therefore, product packaging must be sturdy and reliable. Many companies package their products with seals and locks that prevent tampering and further ensure the safety and integrity of the product. Consumers expect their products to function exactly as intended secure, dependable product packaging is the best way to ensure just that.

Importance of Labelling

Labelling helps the target customer and market the product directly to the customer. The labels show ingredients, measures, health and safety instructions, production and expiry dates, brand ownership, and contact information to communicate with the customer straight. This guides the customer which is very important to maintain customer service as a key function of marketing (Scuff Testing).

Information is useful to consumers and companies such as Supermarkets, which is printed on the packaging. Labels prints the ingredients used, sell-by dates, price, special offers, manufacturers address, contact information, product title, barcode and many more. Labels can get deteriorated due to the interaction of products with water, gases and fumes, microorganisms like bacteria, yeasts and molds, heat, cold, desiccation in a dry environment in deserts and high-altitude areas, contaminants and insects and rodents.

The packaging conveys necessary information to the consumers such as general features of the product, net weight of the contents, name and address of the manufacturers, maximum retail price (MRP). The manufacturers need to retain this information by testing the quality of labels against scuffing.

Packaging of medicine and some food products is required to provide information on methods of preparations, recipes and serving ideas, nutritional benefits, and date of manufacturing, date of expiry, warning messages and cautionary information. The color of the packaging also provides some information. For example, the orange color of the bottle of soda drink conveys the information that these brands are of orange colored soft drinks.

Scuff Resistance Tester is a widely used testing instrument that is used to evaluate the quality of the packaging labels. The instrument is used in packaging industries to evaluate the scraping or scuffing resistance of the labels when the surface of one material is rubbed against another object. The instrument records the two printed surfaces from face to face to create scuffing under uniform scuffing pressure. It adheres to ASTM standards so that customers get high-quality products. The scuff tester determines the printability on paper and corrugated packaging.